This is the website from the Corporate Communication Program Group, from the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. Our team does research on a wide variety of Corporate Communication topics, and teaches courses in the College of Communication and the Graduate School of Communication.
Our research mission
The UvA Corporate Communication Group analyses and explains the dynamic interplay of Organisations, (New) Media & Publics by applying advanced methods (e.g. content & time-series, semantic & social network analysis, qualitative-action) and new perspectives (e.g. internal-external; international-comparative; employees-technology; philosophical-CCO).
Our research program
Program Group Director: prof. dr. R. Vliegenthart
Central in our research in Corporate Communication is the dynamic interaction between organizations, stakeholders, media and the general public. Our focus is on organizations in a broad sense, encompassing corporations, small and medium businesses, non-governmental organizations and (semi-)public institutions, as well as pressure groups, social movements, and other informal and emerging forms of organizations. On the media side, we consider both traditional news media and new media, investigating news in all its forms, including the new (and less conventional) manners in which information is presented, such as entertainization and soft news. Generally speaking, Corporate Communication research follows three overarching themes:
1. The impact of (new) media and technologies within organizations
The first theme focuses on media and information effects within the organization and in particular on (team-level) cooperation, and employee attitudes, perceptions and well-being. New technologies have altered the way employees work (new ways of working) and the way
they express themselves (for example, through social media). Research takes place in the context of increasingly blurring boundaries between professional and private life, internal and external communication, and focuses on comparing the effects of online versus offline communication.
2. The construction of news about organizations and their issues
The second theme focuses on understanding how news about organizations and their issues (such as corporate social responsibility, crisis events, employability) comes about and how various actors try to influence the news. It deals with news production, similarities and differences in communication by organizations and actual news content, with a focus on salience of issues and frames. Specific interest lies in how crisis situations moderate the interaction between organizations and media. Guiding theoretical notions are agenda- and frame- building, news value theory, and gatekeeping. Organizations are not studied in separation, but it is taken into consideration that they act in multi-organizational (issue) fields, in which a constant struggle for attention and favorable coverage takes place. In this context, the convergence of media content and blurring boundaries between organization and media, and traditional and new media are deemed important developments that deserve theorizing as well as empirical consideration.
3. The effects of news and information
The third theme deals with state-of-the-art media effects research and focuses on the effects of news and information about (or from) organizations on (segments of) the general public and other stakeholders. Public responses can be considered traditional attitudinal and reputational measures, both at the individual and aggregate level. It also considers attitudes and behavior of specific stakeholders, such as the reflection of traders’ perceptions in stock market ratings. Finally, the consequences of the way the general public or specific stakeholders discuss the organization and its issues on social media or mobilize themselves to influence organizational behavior are part of this research theme.
Methodologically, our research relies on a variety of methods, ranging from traditional experimental methods and manual content analyses combined with survey research to intervention studies, interviews, and other types of qualitative research. Furthermore, there is an increasing reliance on computational social science methods and in particular large-scale computer assisted content analysis, using both bottom-up and top-down (machine learning) approaches. A special interest lies in the dynamic over-time interaction between the organizations’ communication and portrayal and perceptions in media and among other stakeholders. This comes with a reliance on various types of time series analysis.