Conflicting consequences In their recent publication “Consequences of Public Social Media Use for Work” Zoonen et al are among the first to show that social media use for work is related to employee wellbeing through conflicting processes. Their research of 421 employees identified the conflicting consequences of social media usage as advantages (i.e. accessibility and […]
You are browsing archives for
Category: Organizations and Social Media
Do you wonder how organizations are handling issue management in the current fast-paced communication environment? Whether there are differences between companies from various fields? Or maybe it all depends on the level of expertise of the public relations practitioners? The latest study done by our team members sheds more light on these questions. So keep […]
The presence of social media at the workplace has given the employees voice of their own to share work-related thoughts online. It is not surprising that managers wish to govern these behaviors in order to gain advantage and minimize risks. Are these the main motivations behind the social media policies that organizational leaders implement? Is […]
How are non-profit and for-profit organizations participating in the climate change debate on Twitte...
The difference in the purposes of non-profit and profit organizations determines their communication approaches. When it comes to their Twitter strategy in the context of climate change would they be more willing to share one-way information or try to engage the community in a dialogue? And how would they use Twitter’s features to achieve […]