We have the pleasure to welcome two new members in our team. Take a look at their short introductions and join us in wishing them success at University of Amsterdam!

 

Dr. Anna Berbers

Anna’s academic background is in communication science and multi-method research. During her bachelor communication science, she studied abroad in San Francisco and worked at an international corporate communication agency. This experience confirmed her interests in diversity in corporate setting, as well as the role of identity in internal communication processes. After completing her bachelor and research master communication science at the University of Amsterdam, she moved to Belgium to pursue a PhD at the KU Leuven. This multi-method project revolved around the media portrayal of Moroccan minorities, identification processes and social networks.

Anna’s main research interests are identification processes, diversity and internal communication. In particular, she is interested in the effects of diversity on employee identification and related communication processes. She will teach corporate communication, communication ethnics and bachelor graduation project ‘organizations in the news’.

 

Dr. Irina Lock

Irina has studied corporate communication since her master’s at the Università della Svizzera italiana in Lugano (Switzerland), where she also did her PhD. In her doctoral thesis on the credibility of corporate social responsibility (CSR) communication, Irina merged theoretical approaches from business ethics and management studies with communication science methods. Thus, she conducted semi-automated content analysis on CSR reports across European corporations and developed a scale to measure the credibility perceptions of CSR reports from the side of stakeholders. Part of her research was funded by the Swiss National Science Foundation, from which she also received a grant to visit the Experimental Ethics Lab at the Technical University Munich for one year. Besides her interest in CSR communication, she also published on the ethics of lobbying and public affairs strategies such as astroturf lobbying. She also studies the impact and role of digital channels in public affairs and corporate communication in general.

Irina is joining the program group corporate communication as assistant professor. She teaches in the module corporate communication at the bachelor’s level and gives a course on organizational behavior and communication in the master’s program.