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The benefit of issue management: anticipating crises in the digital age

The benefit of issue management: anticipating crises in the digital age

Do you wonder how organizations are handling issue management in the current fast-paced communication environment? Whether there are differences between companies from various fields? Or maybe it all depends on the level of expertise of the public relations practitioners? The latest study done by our team members sheds more light on these questions. So keep […]

Framing the Economy of the East African Community

Framing the Economy of the East African Community

There are innate differences in how the news media reports on the various global economic regions, and East Africa is no exception. As this particular region has achieved remarkable fiscal growth and development over the course of the past 10 years, people are beginning to consider it more seriously as a contributor to the global […]

Mass media orientation and external communication strategies

Mass media orientation and external communication strategies

  Have you ever wondered how organizational media orientation may affect external communication strategies? How organizations choose in which way to interact with the mass media? And to what extent relations between media orientations and external communication may differ among public, for-profit organisations and NPOs? Keep reading to find out answers to these questions.

Controversy, Surprise and Negative Consequences: What Factors Make a Press Release Newsworthy?

Controversy, Surprise and Negative Consequences: What Factors Make a Press Release Newsworthy?

    One of the benchmarks of successful public relations is the ability to attract media attention for the organization subjects. Media attention is important in a number of cases, for example: to communicate crisis responses, to build a good reputation among the public, to create publicity for key events, etc. And what a better […]