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How are non-profit and for-profit organizations participating in the climate change debate on Twitte...

How are non-profit and for-profit organizations participating in the climate change debate on Twitter?

  The difference in the purposes of non-profit and profit organizations determines their communication approaches. When it comes to their Twitter strategy in the context of climate change would they be more willing to share one-way information or try to engage the community in a dialogue? And how would they use Twitter’s features to achieve […]

Mass media orientation and external communication strategies

Mass media orientation and external communication strategies

  Have you ever wondered how organizational media orientation may affect external communication strategies? How organizations choose in which way to interact with the mass media? And to what extent relations between media orientations and external communication may differ among public, for-profit organisations and NPOs? Keep reading to find out answers to these questions.