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Understanding social media governance in organizations

Understanding social media governance in organizations

The presence of social media at the workplace has given the employees voice of their own to share work-related thoughts online. It is not surprising that managers wish to govern these behaviors in order to gain advantage and minimize risks. Are these the main motivations behind the social media policies that organizational leaders implement? Is […]

Framing the Economy of the East African Community

Framing the Economy of the East African Community

There are innate differences in how the news media reports on the various global economic regions, and East Africa is no exception. As this particular region has achieved remarkable fiscal growth and development over the course of the past 10 years, people are beginning to consider it more seriously as a contributor to the global […]

Interview with Dr. Ronald E. Rice

Interview with Dr. Ronald E. Rice

Ronald E. Rice is the Arthur N. Rupe Chair in the Social Effects of Mass Communication in the Department of Communication at University of California. He has been elected divisional officer in the International Communication Association and the Academy of Management, elected President (2006-2007) and a Fellow of the International Communication Association (2010), winner of […]

Institutionalisation and Legitimacy of Environmental Non-Profit Organisations

Institutionalisation and Legitimacy of Environmental Non-Profit Organisations

Non-profit organizations like Greenpeace or the World Wide Fund for Nature (WWF) play a key role when it comes to protecting the environment. But is the legitimacy of the actions of similar organizations compromised by their political institutionalisation? Read on to find the answer!   Anke Wonneberger explores this topic in the chapter “Environmental non-profit […]

How are non-profit and for-profit organizations participating in the climate change debate on Twitte...

How are non-profit and for-profit organizations participating in the climate change debate on Twitter?

  The difference in the purposes of non-profit and profit organizations determines their communication approaches. When it comes to their Twitter strategy in the context of climate change would they be more willing to share one-way information or try to engage the community in a dialogue? And how would they use Twitter’s features to achieve […]

Mass media orientation and external communication strategies

Mass media orientation and external communication strategies

  Have you ever wondered how organizational media orientation may affect external communication strategies? How organizations choose in which way to interact with the mass media? And to what extent relations between media orientations and external communication may differ among public, for-profit organisations and NPOs? Keep reading to find out answers to these questions.

Controversy, Surprise and Negative Consequences: What Factors Make a Press Release Newsworthy?

Controversy, Surprise and Negative Consequences: What Factors Make a Press Release Newsworthy?

    One of the benchmarks of successful public relations is the ability to attract media attention for the organization subjects. Media attention is important in a number of cases, for example: to communicate crisis responses, to build a good reputation among the public, to create publicity for key events, etc. And what a better […]