On December 20, the Corporate Communication Master students presented their research projects in the specialization seminars Strategic Communication in Organisations (SCiO) and Strategic Communication of Organisations (SCoO) at the 15th Amsterdam Corporate Communication Symposium.
After a welcome by their lecturers, the students presented their posters about their research projects in SCiO in a one minute “elevator pitch”. Over the course of the seminar, the students conducted a survey in organizations to measure how factors like flexible work arrangements, new technologies and knowledge sharing transform the workplace. For some practical insights, Jochem Koole gave the first keynote speech of the day on the changing role of communication professionals in organizations. Koole works as a social business consultant, where he helps organizations transform their online marketing and sales programs to adapt to the changing technology-intensive environment.
After lunch, the Symposium proceeded with the presentation of the research projects of the SCoO course. Here, students conducted content analyses in the areas of crisis communication, corporate branding and CSR communication. Between the presentations, Noelle Aarts, former professor at the Corporate Communications department, talked about the art of dialogue for organizational performing.
At the end of the presentations, the groups for the best SCiO Poster and SCoO Paper were awarded: Lynn Sophie Anders, Emma van Dijk, Chadhlia Mazouz, Saori Sakaguchi, Raluca Voinea won the award for the best poster with the topic: IM = instant or interrupting messaging? The Effect of instant messaging at work on burnout. The award for the best SCoO Paper went to Carolin Ischen, Jara Strebel and Roxana Ghidanac for their study Whose message has the power? – A time series analysis on the influence of reputation on the occurrence of corporate agenda setting & -building processes.
After the official part was over, both students and lecturers got together for drinks before starting their well-deserved Christmas breaks.